Send your BFCM Ads to a BFCM Page. Same Ads, Same Offer. 21% Higher ROAS
Claim Your Free DesignFor brand owners & in-house marketers only. No agencies.
Black Friday is almost here. Where is your ad traffic going to land?
You've got a product that sells. Your ads are working - maybe really working. You're spending $50k, $500k, maybe $1 million+ a month on paid social.
And when the sale goes live, almost all of that traffic is going to land on your homepage or a product page.
Not because your ads are bad. Your ads are fine. Some of them are great.
The problem is what happens after the click.
Your ad made a specific promise about a specific sale. Then it drops someone onto a page that has to talk to everybody at once.
That's not a creative problem. That's a landing page problem.
Black Friday is the most expensive week of the year to buy a new customer. Everyone bids on the same people, on the same weekend, with a great offer. A few points of conversion at $50k+ a month on Meta is six figures a year, and a disproportionate share of that gets decided in one weekend.
Same message. Same promise. Same hook. The page picks up exactly where the ad left off.
Let Me Show You What I Mean
A wellness brand we work with ran a Fourth of July sale. Good product. Profitable ads. A creative team that knew what it was doing. They set the promo up the way everyone does.
- What most brands do for sales
- Update the announcement bar
- Swap the homepage hero for the offer
- Update the email pop-up
- None of it beats a landing page built for the sale.
Same ads. Same offer. 21% higher ROAS on the sale page.
They kept the same ads. They kept the same offer. The only thing that changed was where the click landed.
Your Black Friday ads can do the same thing.
Here's How We Do It For You
Step 1
We Read Your Ad Account Like a Book
While other agencies are asking you to fill out a creative brief, we're doing something nobody else wants to do: Actually looking at your data.
We get access to your ad account and build what we call a Pillars, Angles & Personas report. We're looking at everything: which ads are spending, which are converting, what hooks are working, what audiences are responding, what messaging themes keep showing up in your winners.
We're not looking for "inspiration." We're looking for evidence.
What specific language makes people click? What promise are your best ads making? What persona is buying - and why? Which of those angles is going to carry your Black Friday offer?
Your ad account already knows what works. Most brands just aren't listening.
Step 2
We Build Pages That Continue The Conversation
Here's something most people don't understand about promo pages: A landing page isn't a website. It's the second half of the ad.
When someone clicks your Black Friday ad, they're mid-thought. They saw a specific offer. They have a specific product or category in mind at that exact moment.
If the page they land on doesn't pick up exactly where the ad left off - you've lost them. And no amount of pretty design will bring them back.
That's why we don't start with templates. We don't start with "best practices." We start with the ad.
What did the ad promise? What hook did it use? What persona was it speaking to? Then we build a page that answers the question the click was asking.
Quick test: Which page would convert better on Black Friday?
- Option A: Your homepage with the hero swapped for the sale, your full catalog, the navigation menu, and 47 links competing for attention.
- Option B: A focused sale page that picks up the exact offer your ad made, expands on it with proof, and gives them one clear action to take.
It's not even close, right? Yet 95% of brands are sending every click to Option A. Because that's what they think you're supposed to do.
Step 3
We Handle Everything. You Just Launch.
This is where people expect a catch. There isn't one.
We do the strategy. We write the copy. We design the page. We build it. Ready to go live.
You don't write briefs. You don't come up with headlines. You don't go back and forth on revisions for six weeks, which is time you do not have before Black Friday.
Here's what you provide:
- Ad account access (viewer is fine)
- Brand assets (logo, fonts, colors)
- Your Black Friday offer, or the shortlist you're deciding between
That's it. We take it from there.
And we deliver a first draft in 72 hours. Not 6 weeks. Not "when we get to it." 72 hours.
Because we've done this before. We know what works. And the calendar is not negotiable.
And It's Not Just a Promo Effect.
The 21% is just one example, but the same approach works all year. Here are other brands we work with, no promo involved, with almost all of their ad spend flowing through pages we built:
One brand scaled ad spend 78%. Total sales followed at 58%. The pages driving those results ran at nearly 5x ROAS.
Four landing pages (three shown below). All profitable. ROAS ranging from 1.9x to 2.99x. Nearly all of this brand's ad spend flows through pages we built.
Two new landing pages. $92,975 and $27,822 in spend. Both profitable at 2.34x and 2.02x ROAS.
Now, Let Me Show You How You Can Use This Same System
The process I just described? The ad account deep-dive, the matched sale page, the strategic copy that continues the conversation from the ad?
We've packaged it into a system we use with every brand we work with. And we want to prove it to you, for free, before Black Friday.
Here's what we've learned after 7+ years running a performance marketing agency and managing tens of millions in ad spend:
You don't need more creative to win Black Friday. You need to make the creative you already have work harder on the weekend it costs the most. And the fastest way to do that is to fix what happens after the click.
You don't need a CRO agency running button-color tests for 6 months. You need big, strategic moves, a new page matched to your top ad that can unlock step-change improvements in days, not quarters.
You don't need to build an internal landing page team. You need someone who's been inside hundreds of ad accounts and knows what works, so you don't have to figure it out from scratch under a deadline.
Here's What You Get, Free
1. Ad Account Audit & Winner Analysis
We deep-dive your ad account and build a Pillars, Angles & Personas report, so we understand exactly what's working, who it's working on, and why. This alone is worth thousands.
2. One Custom Black Friday Page Design
Not a template. Not your homepage with the hero swapped. A custom sale page designed to match your top-performing ad and your Black Friday offer. We choose the right page type based on what the data tells us will convert.
3. Your Black Friday Page Roadmap
The plan for your Black Friday and Cyber Monday pages: which pages to build, which offer each one carries, and which ads point where. So when the sale goes live you know where every click is landing.
4. Strategic Copy & Layout
We write the copy, design the layout, and deliver a complete page design you can see, feel, and evaluate, before spending a dollar.
5. Love It? We'll Build All 3 Page Tests
If you want the page tests built and launched, our Bundle starts at $4,000/mo for 3 matched page tests, backed by our ROI Guarantee. You've already seen the quality. No surprises.
The Investment
Your Black Friday Page Design Is On Us.
We'll design a custom Black Friday page to match your best ad, completely free.
Apply NowLimited to 5 brands per month.
The Guarantee
The design is free. If you love it and want all 3 page tests built and launched, our Bundle starts at $4,000/mo, backed by our ROI Guarantee.
If you don't love it? No hard feelings. You keep the design concepts and we part ways. Zero risk.
Who Qualifies for a Free Design
This IS for you if:
- ✓ Doing $1.5M+/year in revenue
- ✓ Spending $50k+/month on paid ads
- ✓ You're the brand owner or in-house marketer
- ✓ Running a Black Friday or Cyber Monday promo this year
- ✓ Ads are working, want them to work harder
This is NOT for you if:
- ✗ Agencies or freelancers (this is for brands only)
- ✗ Not running paid ads yet
- ✗ Under $1.5M/year in revenue
- ✗ Looking for ad account management
- ✗ Think landing pages are "nice to have"
Still reading? Good. Let's talk about what happens next.
Ready for Your Free Black Friday Page?
Fill out your info below, we'll see if you're a good fit and if so, get your free design immediately.
Apply NowLimited to 5 brands per month.
Why Speed Matters
Here's the reality most brands don't want to face:
When the sale goes live, your competitors are going to send every click to the same homepage and the same product pages they have been using all year. They're stuck in a CRO agency queue. They're waiting on "test results" that take six weeks to mean anything.
Your market doesn't care about your agency's timeline, and Black Friday isn't going to move.
We deliver a custom page design in 72 hours, built from your own ad data, in time for the sale.
Which position would you rather be in on the biggest weekend of your year?
The one waiting on a CRO agency to finish their "discovery phase"? Or the one whose Black Friday traffic lands on a page built for the offer it just clicked?
Here's Exactly What Happens Next
No 47-page proposals. No discovery calls that waste 2 hours of your life. No "let me check with my team and get back to you in 2 weeks."
Here's the exact timeline:
Day 1: Deep Dive Your Ads
We get into your ad account and build the Pillars, Angles & Personas report. We identify your top performers, extract the winning hooks, and map the personas that are buying.
Day 2: Strategy & Copy
We write the strategic hypothesis for the page, what angle to lead with, what format to use, what the page needs to say about your offer. Then we write the copy.
Day 3: Your Free Design Delivered
You have a complete Black Friday page design in your hands, plus the roadmap for your Black Friday and Cyber Monday pages. Custom strategy. Custom copy. Custom design. Matched to your top ad.
Day 4+: Your Call
Love it? We'll build all 3 page tests and launch them, starting at $4,000/mo. Not feeling it? No worries, you keep the design concepts and we part as friends.
Claim Your Free Black Friday Page
One custom sale page design matched to your top ad, plus your Black Friday page roadmap. No cost. No obligation.
Apply NowLimited to 5 brands per month.
A Personal Note
We've been in this game for a long time. 7+ years. Tens of millions in ad spend managed.
We're offering this free design because we know once you see the quality, you'll want the full build. That's how confident we are.
The biggest unlock in your Q4 might be a page you haven't built yet.
The Decision In Front Of You
Option 1: Run Black Friday the way you ran it last year, with your best traffic landing on the homepage.
Option 2: Hire a CRO agency and wait 6 months for button-color test results, which puts your first answer well past December.
Option 3: Get a free Black Friday page design in 72 hours, plus the roadmap for your Black Friday and Cyber Monday pages. Zero risk.
The design is free. The only cost is sending your Black Friday traffic to a page that was never built for it.
Claim Your Black Friday Design
Apply below. If you qualify, we'll design your Black Friday page for free.
To qualify: $50k+/mo in paid ad spend
Limited to 5 brands per month. Results guaranteed.
P.S. That wellness brand did everything right on the homepage. Announcement bar, promo hero, the whole setup. A page built for the one sale still beat it by 21%.
P.P.S. The design is free. The only thing it costs is 5 minutes to apply. Forward this to your team with one question: Where is our Black Friday traffic landing this year?